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ECG Pivot in 2023?

I believe 2023 is THE #Sustainability pivot in #ExpandedGamut printing. We have seen it being part of almost every seminar lately. By now a Google search for “ECG”+”sustainability”+”printing”+”flexo” gives 736 hits for this year.

Previously #ECG was marketed solely for cost savings. However, a Google search for my PhD showed no hits of “sustainability+ECG” from 2002 to 2016, highlighting a significant gap. This led me to redefine ECG = Sustainability in a fresh perspective even in my ECG PhD thesis. I was excited to make this discovery seven years ago, and since then, I’ve kept highlighting the importance of the converting process rather than just solely focusing on the substrate.

Sustainability has been close to my heart for 20+ years, and I made my first printing sustainability claim in 2016. I’m glad to see sustainability being now a hot topic for printing, and it’s not #Greenwashing; using less of everything is truly more ecological.

– When did you make your 1st printing sustainability claim?

#CarbonFootprint #CO2 #DeltaCO2 #GHG #EcoEfficiency #CMYKOGV #FixedPalette #FCP #BrandColors #EcoDesign #Flexography #Offset #Gravure #Packaging #Printing #LCA #LifeCycleAssessment #Verpackungen #DrLankinen #Consulting