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Collaborating a pizza box

The Metsä Board pizza box was made in collaboration with industry experts

In this project a special attention was given to the printing qualities of the packaging and experts from Metsä Board, Futupack, Adara Packaging and Dr. Lankinen were brought together. According to the Metsä Board, the researcher and an expert on ECG Expanded Gamut printing, Dr. Kai Lankinen, provided valuable consultation on the graphic design, prepress, and flexographic printing requirements.

The qualities of this light pizza box outshine traditional solutions. “Compared to traditional solutions, the weight and material consumption of the box have been reduced by approximately 30%. The fresh fibre MetsäBoard Natural WKL Bright used for the box weighs 80 g/m2 (16 lbs/1000ft2). Despite the reduced weight, the E-flute corrugated board box’s structure provides the box with the necessary rigidity and the fresh fibre material the necessary purity to carry a freshly baked pizza. All the corrugated board layers are made of the same material, which makes the production logistics efficient too.” Ilkka Harju, Packaging Services Director at Metsä Board explains.

“Here in the Nordics we are committed to producing high-quality products while living in harmony with nature. Working with Metsä Board and their team has been inspiring. What sets this project apart is the focus on the entire cycle of the product, beyond just the liner board material, with a special emphasis on printing quality, efficiency, and sustainability. To achieve this goal, Metsä Board brought together professionals from various domains to collaborate. In the design phase, the team took into account the possibilities and requirements of flexographic printing, which lead to excellent print result, even though this is an uncoated paper stock.” Dr Lankinen describes the project.

Read more about the project here from Metsä Board.